But given that there are at least 200 Google ranking factors; that’s at least 189 “other” factors that collectively make up that 1%. In other words, those seemingly small factors, like keywords in URL, that on their own make up 1%, are not so small. Understand exactly what content to create to best help your business goals and target relevant traffic. Some of the key technical SEO tasks include optimizing site speed, structure, crawling, indexing, and schema markup. It also involves mobile optimization, submitting sitemaps, and resolving issues such as server errors, broken links, duplicate content, etc.

And it lets you establish authority in your industry before the market gets saturated. It’s a PR platform, which helps you create and share press releases. It helps you meet the search intent and answer what readers actually want to know. I’ve created hundreds of reports in Clearscope over the years, and I’ve watched it evolve into a powerful, all-in-one SEO content tool. As both tools are free, it’s worth trying both to see which one suits your needs best. But it doesn’t analyze your content’s readability in all that much detail, beyond paragraph length and whether you’ve included images or videos.

Discover thousands of keywords to target along with Keyword Difficulty scores, accurate search volumes, and SERP analysis. Outrank your competitors by effortlessly unearthing hidden keyword gems, refining underperforming content, and safeguarding your golden keywords—all made simple with Keyword Gap. Ahrefs not only gives our team insights to improve rankings and beat ROI targets, Ahrefs makes it easy to evangelize SEO and get buy-in from our organization.

Latest SEO Trends (TOC):

Plus, as we’ve seen throughout this post, links have a significant impact on your SEO. Some people might argue that they don’t like this, but it can help encourage users to come back and browse your site later on, when they might have otherwise forgotten about you. There are a few ways you can find and fix broken links on your site.

Is SEO free?

To drive organic traffic, your content needs to be created specifically for topics that people actually search for. Otherwise, no one will be able to find your page on Google’s search result SEO Anomaly pages (SERPs), and you won’t get any organic traffic. So, in a nutshell, when you search, search engines look through all the pages in the index for relevant results. They then rank them using a computer program called an algorithm to put the best results at the top and display a search engine result page (SERP) to the user. For example, if you sell coffee, SEO can help your website show up on the first page of Google when people search for “buy coffee”.

But that traffic is very valuable because it’s all super bottom-of-funnel traffic to software products. Now, think about the opportunities you have here with other services. No SEO person, not even me, can predict if and when this will change. While their domain rating is quite high, 88, it’s still a good sign that topics like this are still here to stay. While the rise of ChatGPT has taken a lot of informational queries, Google is still king when it comes to most searches on the web. It’s a great example of a programmatic strategy that is so bottom of the funnel that while the traffic may not be that high, the conversion rates are.

As we talk about SEO and how it works, it’s also important to understand how search engines work and how they determine what to rank. According to SemRush, “In English, worldwide, 88% of searches on desktop are on Google. When you’re first getting started in the world of SEO, content marketing, and inbound marketing, it can be difficult to distinguish between these strategies. While they all involve some content creation and keyword research, they are distinct concepts that build upon each other. On-page SEO refers to actions you conduct on your website to improve its ranking. This includes content creation, the use of keywords, the proper use of headings, meta descriptions, and URLs.

• Our research suggests that the most well-rounded SEO service provider for small businesses is SmartSites.
• The goal is to establish your business as the trusted source of local information, particularly in areas where you have unique expertise and experience.
• We combine our expertise in design, hosting, search engine marketing, analytics and conversion optimization to offer ecommerce solutions that ensure your sales keep growing month on month.

Build Backlinks to Your Site

Voice search optimization is crucial because users tend to phrase their queries differently when speaking compared to typing. Optimizing for voice search involves focusing on natural language, long-tail keywords, and providing direct answers to questions. This ensures your content is more likely to appear in voice search results, which are becoming increasingly popular. Generative Engine Optimization (GEO) involves optimizing your content to enhance its visibility in AI-driven search engines. Unlike traditional SEO, GEO focuses on structuring content to be easily interpreted and utilized by generative AI models, aiming to be featured in AI-generated responses. Talk like your audience, and search engines will love you for it, ranking your website higher in SERPs and bringing in more high-intent traffic.

A backlink, also called an inbound link, is when another website links back to your website or blog content. It’s usually placed as a hyperlink on a string of text that relates to your content, and when clicked, they’re taken to your site. The image below is an example of an SEO report from Ahrefs, which has given an overview of the link-building progress of the SEO efforts.

Some of the free tools we offer include a keyword planner tool, SEO checker, domain authority checker, backlink checker and more. Ahrefs is described as the “all-in-one SEO toolset” to take your digital marketing to the next level. They also provide plenty of learning materials and an online community of support. You include high-performing keywords on web pages, blogs, and any other content you produce.